The media release, previously known as the press release, is one of the most valuable tools you can use to promote your business. It is also one of the most misunderstood elements of business promotion.
The purpose of a media release is to inform targeted media outlets about something newsworthy happening in your organization. It is not a fancy advertisement that members of the media will use to give you free advertising. Any attempt to "slant" the media release to sound like a promotional item will cause it to be D.O.A. on the reporter's desk.
So how do you use a media release to promote your business when you can't sound like you are using a media release to promote your business? To do that, you hire a professional.
Our writers are experienced at writing media releases that meet the requirements of various types of media outlets. Call us today and we will help you submit your professional media release tomorrow.
Media Kits
Media kits differ from media releases in a number of ways. While a media release is a single document, a media kit includes additional items designed to help inform the media about your company.
Prices for media releases and kits are shown below:
Media Release
- Professional Media Release PDF
- Suggestions on where and how to submit to media
- Professionally-written cover letter/email
Cost: $295.00
Media Kit
- Media Release
- Company Bio
- Fact Sheet
- Inclusion of one photo provided from your digital file
- Product/Service Description of one product or service
- Inclusion of one news article
Cost: $795.00
Deluxe Media Kit
- Media Release
- Company Bio
- Fact Sheet
- Inclusion of three glossy photos provided from your digital file
- Product/Service Descripton of one product or service
- Inclusion of up to three news articles
- Bios of up to three company officers
- Video Script
Cost: $1,295.00
* Prices subject to change without notice and are determined by the needs of each project.
